The hour has arrived. Dad gathers Mom and Sis into the carriage. He hops in the wagon with his brothers to ride off to the railroad station. The day and hour have come to greet the first shipment of your family’s brand-new house. All the lumber will be precut and arrive with instructions for your dad and uncles to assemble and build. Mom and Dad picked out No. 140 from Sears, Roebuck and Company’s catalog. It will have two bedrooms and a cobblestone foundation, plus a front porch—but no bath. They really wanted No. 155, with a screened-in front porch, built-in buffet, and inside bath (!), but $1,100 was twice as much as Dad said he could afford. In just a few days, the whole family will sleep under the roof of your custom-made Sears Modern Home.
Entire homes would arrive by railroad, from precut lumber, to carved staircases, down to the nails and varnish. Families picked out their houses according to their needs, tastes, and pocketbooks. Sears provided all the materials and instructions, and for many years the financing, for homeowners to build their own houses. Sears’s Modern Homes stand today as living monuments to the fine, enduring, and solid quality of Sears craftsmanship.